Flyer Size Guide
Choosing the right flyer size can make or break your campaign. Here's a clear comparison of every flyer size we produce, with real-world use cases for Birmingham businesses.
Flyer Sizes Compared
| Size | Dimensions | Best For | Industries |
|---|---|---|---|
| A6 | 105 × 148mm | Compact promotions, package inserts, vouchers | Budget campaigns, nightclubs, street promos |
| A5 | 148 × 210mm | General marketing, letterbox drops, takeaway menus | Most popular — versatile for all industries |
| A4 | 210 × 297mm | Detailed price lists, mini-posters, corporate handouts | When you have more to say |
| A4 Folded | 210 × 297mm (folded) | Brochures, menus, information leaflets | Premium feel, multiple panels |
| DL | 99 × 210mm | Compliment slips, promotional cards | Compact and professional |
Paper Weights Explained
150gsm Silk
The standard for flyers. Substantial enough to feel quality, cost-effective for large runs. Holds colour beautifully.
250gsm Silk
Premium option. Thicker, more rigid, and ideal for high-impact promotions, mini-posters, and premium handouts.
Flyer Size FAQs
What is the most popular flyer size?
A5 (148×210mm) is the most popular flyer size for general marketing — it's large enough to be noticed but compact enough to be kept. A6 is popular for budget campaigns and package inserts.
What flyer size is best for letterbox drops?
A5 is the standard for letterbox drops as it fits through standard letterboxes without folding. A4 can be folded to DL for a more premium feel.
What is DL size?
DL is 99×210mm — one-third of A4. It's a popular size for compliment slips, promotional cards, and folded letterbox drops.
What paper weight should I choose for flyers?
150gsm silk is the standard for flyers — substantial enough to feel quality but cost-effective. 250gsm is a premium option for high-impact promotions and mini-posters.
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